How Randy Rohde Is Turning Headlines Into Revenue for Businesses Nationwide
In the fast-moving world of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a widely respected PR expert who empowers brands build authority, achieve top search visibility, and land placements across over 900 media outlets.
A Journey From Retail to Digital PR
Rohde's professional journey is anything but conventional. With educational credentials from schools such as Michigan Ross, he launched his professional life in retail operations — running national retail stores, supervising multi-unit teams, and eventually directing operations for two national retail companies.
However, Rohde always had the drive to build something of his own. Alongside business partners, he launched a national service provider, sold it, started another, then relocated to Cleveland, Ohio, where he built operations spanning five states — and sold that company also. In the midst of all this that he found his true calling in digital marketing.
Press Releases With a Purpose
Today, Rohde leads 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Via his signature brand "The News Guy," he offers a comprehensive suite of services designed to generate measurable outcomes for businesses.
His flagship service is press release distribution, securing placements across high-authority publications like AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde delivers featured article placements on leading publications, SEO and local SEO optimization, strategic link building, and PPC campaign management.
The AI Search Visibility Edge
What truly sets Rohde apart is his focus on AI search visibility. He positions press releases as a form of AI prompt engineering — allowing companies to control what AI https://randyrohde.com/ systems like Google AI Overviews, ChatGPT, and Perplexity report about a given brand. This innovative strategy positions his clients a significant advantage in today's shifting digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's reach goes well beyond just his marketing services. He hosts two podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring founders and business leaders.
On the speaking circuit, Rohde has presented at industry conferences across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to several well-known shows such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — proving he can bring stories to life both on screen and off.
Why Businesses Trust Randy Rohde
In his own copyright: "Visibility without credibility is a missed opportunity." For brands that want to build authority, improve their visibility online, and future-proof their marketing, Randy Rohde and The News Guy provide a strategic advantage.